The technology could transform the audio experience
Digital Radio Mondiale reports that Dr. Thamminana KR has launched a nationwide initiative to popularize the audio and advanced services available from the 35 MW DRM transmitters broadcasting all over India in pure DRM (some) and simulcast (all). A DRM enthusiast, he has been promoting the platform in his home city of Vizag (Andhra Pradesh state), and is furthering his reach with video conferences and visits to other areas.
Dr. Thamminana began with live DRM car radio demonstrations to sales managers and customers in several showrooms in Vizag. In late June, he started virtual conferences and gave presentations in Ranchi, Hyderabad and Chennai. His plan includes over 30 more DRM Car Radio Demo video conferences and practical car demos to be conducted in 34 more DRM transmission coverage areas by the beginning of December.
The campaign aims to create awareness and demonstrate the advantages of DRM car radios to car showroom executives, sales managers and customers. The sessions are also a way to gather feedback from car showroom sales managers and DRM car radio owners.
The DRM Consortium notes that there are an estimated 3 million new cars with incorporated DRM radio receivers on Indian roads. Find news about DRM in India here.