The 2025 NAB Show, taking place April 5–9 in Las Vegas, has announced that Dhar Mann, founder of Dhar Mann Studios, will be a featured speaker on the main stage. Mann, named a Forbes Top Creator in 2024, will be joined by DMS CEO Sean Atkins for a session titled “The power of positivity: building the world’s largest digital scripted studio — Dhar Mann Studios.” They will discuss content production at scale, audience engagement and growth strategies in the creator economy.
Mann has built an extensive digital following through scripted, brand-safe content. He and Atkins will outline how DMS has developed into a large-scale production company with billions of views annually.
Returning to the South Hall, the NAB Show’s Creator Lab will feature sessions focused on content creation and audience engagement. Topics include:
- Ask Me Anything Q&A with Dhar Mann and Sean Atkins
- AI as your creative partner — examining how AI tools can be integrated into production workflows.
- Winning the algorithm war — strategies for audience growth and adapting to platform changes.
- The power of authenticity — the role of user-generated and employee-generated content in audience retention.
Other sessions at the show will explore trends in content distribution and monetization, including:
- Programming everywhere: content creators transcending fragmentation — examining how creators are distributing content across multiple platforms.
- Sports summit: today’s college athletes and the business of ‘me’ — a look at how athletes are using digital platforms to expand their brands.
- Broadcast management track: cross-platform content wins — radio and podcast success stories — strategies broadcasters are using to extend reach beyond traditional formats.
The NAB Show will cover developments in content production, technology and distribution. For more information, visit the NAB Show’s website here.
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