Day 3 of RadioWeek explored one of the biggest technological shifts in broadcast radio
DAB+ radios make great Christmas gifts — so CRA has partnered up with JB Hi-Fi to offer 30% off many DAB+ radios for a festive Christmas push.
The media campaign runs until Dec 24, although JB Hi-Fi is extending the 30% offer through to Dec 31. The multi-channel campaign will air commercials across Broadcast Video On Demand stations and YouTube, and a social media version will also run on Facebook, along with online banners.
To access the commercials, go to the DAB+ campaign here.
The campaign celebrates the growth of DAB+ stations and listening across Australia’s metro markets, with DAB+ radios at home, at work and in car now accounting for over 20% of all radio listening.
The last GfK survey revealed that a record 12.14 million listeners tune into commercial radio each week, and commercial DAB+ stations again performed strongly with almost 2.8 million weekly listeners, up 28% compared to a year ago. In addition, commercial breakfast DAB+ radio audiences have more than doubled over the last year.
CRA chief executive officer Ford Ennals said, “The Australian commercial radio industry is proud to work together to promote DAB+ and educate listeners about the benefits of digital radio. 4.2m listeners tune into commercial radio through their DAB+ device each week, up by nearly 250,000 listeners vs the previous year.
“We expect to see Christmas stockings this year filled with DAB+ radios, so gift receivers can enjoy 20 extra radio stations to love listening to over the holiday period.”