APELDOORN, Netherlands — Dutch classical music broadcaster ClassicNL has adopted the mAirList automation platform across its five online radio channels as part of a broader initiative to streamline its operations and enhance scheduling flexibility.
Founded in 1994 as Classic FM, the station rebranded to ClassicNL in 2019 following its move away from FM. It now broadcasts exclusively online, offering round-the-clock classical music, from baroque to modern works.
mAirList is a radio automation platform developed in Germany by Torben Weibert. Originally a university project at TU Dortmund, the software has since evolved into a commercial product maintained by Weibert’s company, mAirList GmbH.
At the start of 2025, ClassicNL turned to Dutch systems integrator Itego to automate playout for its primary service, premium ad-free stream, and three genre-specific channels: ClassicNL Opera, ClassicNL Soundtracks and ClassicNL Mindradio.
All five channels now operate using mAirList, which provides ClassicNL with automated playout alongside options for in-stream and scheduled commercials. It also integrates with the E-Power Galio advertising platform for targeted ad delivery.
Music scheduling is handled via MusicMaster, with playlists exported and imported directly into mAirList. According to the station, this approach bypasses the need for live integration and efficiently supports its multi-stream operation.
Beyond classical
ClassicNL’s parent company has worked with Itego, led by Peter Kluyver, on previous projects. Kluyver said mAirList met the station’s requirements for a stable and adaptable platform. ClassicNL owner Marcel Landman described the transition as smooth and noted its flexibility.
ClassicNL is not the only Dutch broadcaster using the platform. 40UP Radio, a volunteer-run internet station aimed at listeners aged 40 and above, also relies on it. The station operates without a central studio; programs are recorded by presenters at home or in local studios and uploaded remotely.
40UP Radio programme director Leo van der Goot said the platform supports both non-stop and live-assist modes and allows presenters in different locations to access it via VPN. The station runs playout systems in two locations, each with Orban 1101 sound cards.
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