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vCreative says it has expanded its cloud-based workflow integrations with RCS ZettaCloud and WideOrbit WO Aurora, connecting its Cloud AutoDub technology directly to the two broadcast automation platforms.
The company explains that the integrations enable audio produced in the studio to move automatically from production to playout without local server infrastructure, eliminating manual transfer steps and reducing delays. The move comes as broadcasters continue to shift toward cloud-based workflows and modernize legacy systems.
vCreative says stations using its platform alongside ZettaCloud or WO Aurora can automate the processing and delivery of audio assets, including format conversion, metadata and companion files, with content arriving ready for air without additional handling. The company says this reduces reliance on locally managed systems that can slow down workflows.
Mary DelGrande, CEO of vCreative, said, “The industry is rapidly moving away from fragile, locally managed infrastructure toward scalable, cloud-based workflows. With Cloud AutoDub, we’re eliminating the friction between production and playout, giving broadcasters faster turnaround, greater reliability and the ability to scale effortlessly across markets. This is a foundational step toward the fully automated, cloud-native future of broadcast operations.”
vCreative adds that Cloud AutoDub replaces local server-based processing with a cloud-native pipeline, removing the need for station IT teams to manage hardware, software updates or system failures associated with on-prem infrastructure.
The industry is rapidly moving away from fragile, locally managed infrastructure toward scalable, cloud-based workflows.
Mary DelGrande, CEO of vCreative
The industry’s urgent need
The company says the approach also supports multi-market operators by standardizing output and enabling centralized control, reducing variations between stations and simplifying configuration across different locations.
Susan Larkin, president and CEO of RCS, said, “With integrations like vCreative’s Cloud AutoDub now embedded within ZettaCloud, RCS is delivering real, cloud‑native automation that removes friction between production, traffic and playout. As the world’s largest broadcast software company, we support broadcasters globally who manage billions of dollars in advertising revenue and rely on efficient, reliable systems to protect and grow their business. There is no one‑size‑fits‑all path to the cloud, and by automating key workflows, we help customers reduce costs, accelerate speed to revenue and modernize operations — while maintaining a seamless listener experience.”
William “Dub” Irvin, managing director and VP, radio automation at WideOrbit, stated, “WO Aurora’s integration with vCreative’s Cloud Dub is WideOrbit’s latest initiative that supports the industry’s urgent need to eliminate the expense of installing and maintaining on-prem hardware solutions. WideOrbit and vCreative’s existing automation and traffic integrations have already saved our customers millions of dollars, and our integration with Cloud Dub is poised to strengthen the financial position of our customers further.”
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