Genelec has further strengthened its APAC distribution network by appointing Broadcast Professional Pte Ltd as its new distribution partner for Singapore and Malaysia, responsible for its studio, AV and home audio products across the two territories.
Founded in 1983 and currently celebrating its 40th anniversary, Broadcast Professional started life in Singapore as a subsidiary of Studer AG, serving the growing needs of the broadcast and recording industries across the region. It has since widened its services to include broadcast and streaming services and creating immersive experiences.
Genelec’s International Sales Director Ole Jensen said, “APAC has been a key strategic market for us for many years, and having already established our own subsidiaries in China and Japan, the partnership with Broadcast Professional is a natural step in building our presence and delivering further growth across the region. With its strong focus on technical excellence and providing an unrivaled customer experience, Broadcast Professional’s values correspond perfectly with our own, and we’re extremely excited about the potential we can unlock together.”
Joseph Ho, director of Broadcast Professional, said, “We’re constantly seeking opportunities to expand the range of products and services we offer our clients. Therefore, when discussing a partnership with Genelec in Singapore and Malaysia, the decision was straightforward, and we look forward to collaborating with Genelec to develop this market.”
Gary Goh, Broadcast Professional’s Group CEO, added, “We’re pleased to announce this strategic partnership with Genelec, a company with a long heritage of excellence. This collaboration unlocks the potential of great synergy between our organizations and perfectly aligns with our vision of providing our valued clients with industry-leading solutions.”
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