Brandy gives radio branding a Kick

Belgium-based audio production company Brandy has added eight new tracks to its “Kick Up” jingle package for Hot AC and CHR stations.

The package forms the basis of on-air branding for dozens of radio stations around the world, including stations in the United States, Poland, Ireland, Switzerland, the Netherlands, Belgium and France.

Brandy says that each track in the Kick Up package provides an opportunity for stations to retain the energy and feel-good of the base tracks — but with the sonic logo and unique vocal sounds of the station for a custom-made sound.