Sports radio — conversation, analysis, content, game/event coverage is a major format in the United States. Pretty much any city with a population of at least a couple of hundred thousand is likely to have a sports station while major markets often feature two or more sports stations.
And in some cities and states listeners can’t get enough sports radio.
Beasley Media Group’s Tampa Bay cluster is betting on sports. It is reformatting its AM station WJBR (1010 kHz) and branding it “Florida Alumni Radio.” There’ll be a concentration on University of South Florida and Florida State athletics but all the teams and athletes in the state are open to coverage.
Beasley Media Group, Tampa, Vice President and Market Manager Ron deCastro said, “Florida Alumni Radio is more than a station — it’s a destination for Florida sports fans and alumni to come together and celebrate the teams and traditions they love. “We’re proud to provide a platform that not only delivers great sports content, but also connects alumni, students, and fans across the Tampa Bay community in a meaningful way.”
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