Bauer Media Audio has launched new, premium subscription audio services in Norway. The company says the services combine the best attributes of the live radio experience with high-quality on-demand content and new levels of user choice and personalization.
Following on from the successful launches of sister platforms in the United Kingdom, Denmark and Poland, the service lets subscribers access streams from nine national radio brands, more than 70 exclusive online radio stations, and additional on-demand and podcast content from brands like Radio Norge, Radio Rock, Radio Vinyl, Topp40 and PodPlay.
The stations will broadcast 24/7 in an ad-break-free uninterrupted listening environment, providing consumers with even more of what they want to hear.
Bauer Media Audio said the launch underlines its innovative work to reinvent radio on its path to becoming a global audio pioneer.
Audience insight
At the launch, Tobias Nielsen, director of premium projects at Bauer Media Audio, commented, “Listeners are drawn to radio due to its unique live proposition. Billions across the world value the format for its ability to inform, entertain and provide a connection to the world around them.”
Nielsen added that the company created the premium subscription radio in direct response to audience insight revealing a demand from superfans to explore further their musical passions through their favorite radio brands.
Radio Norge Premium, Radio Topp 40 Premium, Radio Rock Premium, Radio Vinyl Premium, P24-6 MIX, FUN and KOS Premium, KISS Premium and Radio Norsk POP Premium are available across the web, app and supported smart speakers for a three-month free trial, followed by a monthly subscription fee of 49 NOK (€4.95).
