Avid joins action against Russia

Audio technology and multimedia company Avid, the makers of the digital audio workstation ProTools, has joined companies suspending sales and services to Russia.

In a strongly-worded statement, Jeff Rosica, president and CEO of Avid Technology, announced it is stopping all sales and support in Russia and Belarus. “Russia’s political leaders have crossed a line by attacking the sovereign nation of Ukraine, which has resulted in harm and disruption to her people, including our Avid colleagues,” said Rosica. He pointed out that Avid was helping its colleagues and their families in Ukraine and would continue to do so “until peace returns to Ukraine.”

Rosica added, “We simply cannot make it easier for Russia’s political leaders, through state-run and state-owned news and media organizations, to spread propaganda and disinformation.”

Rosica then called on other companies within the “tight-knit media and entertainment industry” to join the international pressure campaign.