Australian metro ad revenue continues to grow

Ad revenue for Australian metropolitan commercial radio stations grew by 18% to AU$62.719 million in September compared to AU$53.149 million a year ago, according to figures released today by industry body Commercial Radio & Audio.

The strong result for radio was the 19th successive month of year-on-year growth and reflected strong ad spending across various categories, including entertainment, homeware and electrical retailers, travel and communications providers. 

Sydney stations increased ad revenue by 34% to AU$18.836 million and Melbourne by 27% to AU$21.118 million. Revenue for Brisbane stations was up 1.5% to AU$9.250 million, Adelaide was down 0.2% to AU$5.550 million, and Perth was up 2.4% to AU$7.966 million.

CRA chief executive officer Ford Ennals said revenues were now close to levels recorded before the pandemic.

“Categories like live entertainment and travel, which were impacted last year by Covid, have come back strongly this year, and the market remains buoyant heading into the peak retail season,” he said. “Commercial radio advertising has real and sustained momentum which has seen a strong recovery back to pre-pandemic levels of revenue and in some major markets are setting new record revenue levels.”

September quarter revenue totaled AU$167.114 million, 10% higher than the same quarter a year ago.

The strong results follow a 12% increase in ad revenue in August and weekly commercial radio audiences hitting a record high of 12.1 million in the most recent GfK radio survey 6.

Media data analytics company Milton Data compiled the data, which include agency and direct ad revenue.