Audacy has entered into a strategic partnership with Sonos, making it the exclusive U.S. sales and distribution representative for Sonos Radio’s streaming inventory.
Under the agreement, Audacy will represent Sonos Radio advertising inventory in the U.S., with Sonos Radio joining the Audacy Digital Audience Network. Audacy said the move expands its digital sales footprint and strengthens monetization opportunities across third-party platforms.
Sonos Radio will distribute its more than 100 stations across the Audacy app and website. Audacy said listeners will be able to access Sonos Radio’s curated music streams, artist-led channels and mood-based formats alongside its owned-and-operated stations. In addition to the Audacy platform, the company said it will distribute Sonos Radio stations via Google Home, Alexa and Apple Music. Audacy’s broadcast portfolio has been available on Sonos devices since 2020.
Michael Biemolt, president of digital sales at Audacy, said, “Sonos is a pioneer in audio and a natural partner for Audacy as we continually look to expand our reach and leverage our industry-leading sales capabilities. We’re excited to bring the Sonos Radio stations across the Audacy platform alongside our leading radio and audio brands. Sonos Radio has built an exceptional listening environment with a loyal, high-value audience, and by leveraging our scale, technology and sales expertise, we’ll help elevate their streaming business. This partnership is a natural fit and an exciting step forward for both companies.”
Delivering great listening experiences
Jack Rutledge, director of product management at Sonos Radio, said, “At Sonos, our focus is on building a system that delivers great listening experiences and grows with you over time. By pairing high-quality, curated listening experiences with Audacy’s scale and sales expertise, we’re strengthening the Sonos ecosystem in ways that deepen engagement, expand lifetime value, and create sustainable opportunities for partners and brands to connect with highly engaged listeners.”
Audacy said Sonos Radio will gain access to advanced ad decisioning and programmatic capabilities through its AmperWave platform, which the company said hosts and monetizes more than 2,300 digital audio stations and supports over 15 premium inventory partners.
The company added that the Sonos agreement follows recent partnerships with iHeartMedia, TuneIn, Jomboy Media and MOGL, which Audacy said are designed to broaden distribution and expand advertiser opportunities across digital audio.
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