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Multiplatform audio content and entertainment company Audacy has announced how using Frequency‘s ad management platform for audio has made its podcast vetting process three times more efficient.
Audacy says using Frequency’s automated platform to vet over 10,000 requests across more than 200 podcasts allowed it to save hundreds of hours for the ad operations team, produce faster responses from the shows and generate larger budgets.
“A three-times more efficient vetting process is a huge advantage. We’re responding faster and minimizing human error. Our ad ops team, talent and agency partners are happier and less frustrated too,'” says Danny Kutrick, senior director of podcast operations and traffic at Audacy. “Without the typical ad ops pain points, we’re scaling with ease. There’s no doubt that Frequency is an essential platform for audio publishers to improve workflow, save time, and make more money.”
“For too long, podcasting has been held back by the process to get an ad placed, approved, produced and delivered,” says Frequency’s CEO, Pete Jimison. “Audacy has been an amazing partner leading the charge with us to automate all of the manual work, saving their team time to focus on stronger partnerships with talent and sponsors, and opening up new revenue opportunities.”
Audacy and Frequency have been working together since 2019, when Audacy first signed on to use Frequency’s platform. Audacy says it saw immediate advantages with Frequency’s copy rotation and contextual ad-serving tools.
The two companies say they will unveil additional podcast sales optimization features and integrations later this year.
You can see a helpful infographic of this case study here.
