Australian broadcaster ARN has introduced Spotty, a radio analytics platform developed with advertising intelligence company Spotwise. It gives agencies and advertisers a way to examine activity across Australia’s commercial radio market, including which brands are advertising, where they are running and how spending shifts across categories.
The platform is aimed at a substantial network: ARN operates 58 radio stations in 33 markets, as well as 46 DAB+ stations across Australia. Spotty’s dashboards are updated daily, bringing campaign information together with category trends, competitor activity, seasonal patterns and advertisers’ on-air messages. For campaigns placed with ARN, customized dashboards can show which individual ads have aired while the campaign is underway.
Spotwise, headquartered in Riga, Latvia, says the agreement marks its first rollout with an Australian radio network. It is also the first time the company has supplied the platform to agencies and advertisers under a broadcaster’s own brand.
The launch extends ARN’s advertiser tools beyond reporting on its own campaigns, offering clients a view of activity across the wider commercial radio market. For other broadcasters, the approach shows how advertising-monitoring data can become part of a client-facing planning service.
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