Commercial radio reaches 12.4 million weekly listeners in Australia
Madrid-based professional broadcast equipment manufacturer AEQ has expanded its international team with the appointment of Sandra Serrano as area sales manager for Europe. According to the company, Serrano will provide technical and commercial support to clients across the continent. AEQ says the move reflects its commitment to delivering responsive, expert service tailored to the needs of the European broadcast market.
Serrano brings more than 30 years of experience in the professional audio and video industry. She has worked across a wide range of sectors, including B2B retail, AV installation, distribution, government, consulting and end-user solutions. AEQ says her background aligns with the company’s strategy to strengthen customer relationships and drive new business opportunities across the region.
The company states that Serrano’s appointment will help strengthen existing relationships, generate new business opportunities and enhance technical support throughout the region.
AEQ explains that this move is part of its broader global growth strategy, which aims to combine local presence with international reach to serve radio stations, TV channels, studios, and live production environments.
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