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The audio broadcasting industry faces a paradox: Audiences are consuming more audio than ever, yet traditional radio faces increasing pressure from platforms, changing consumption habits and evolving listener expectations. The September/October issue of RedTech explores how innovators are responding.
Worldwide, audio companies are fundamentally reorganizing themselves. In Malaysia, Astro Audio’s Priya Dharshini Prabakaran discusses how to lead a multilingual, multiplatform ecosystem while preserving local relevance. In Australia, ARN’s Michael Stephenson shares nine practical lessons from an ambitious radio transformation, showing how to reorganize around content, data and monetization rather than around distribution channels.
Challenges persist: News radio audiences are declining as podcasts gain ground and music quotas risk accelerating the shift to streaming. But, as we show, international cooperation through organizations such as Les MFP shows how public broadcasters can share resources, reduce risk and amplify impact.
Throughout this issue, from technology innovations to podcasting strategies, one theme emerges: Audio’s future belongs to organizations that think beyond traditional radio. They ask different questions. They measure different metrics. They organize differently. They invest in capabilities radio companies historically ignored.
This is radio reshaping itself for survival and growth.
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