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Commercial radio reaches more Australians each week than any other audio source in Australia. It attracts four times as many listeners as ad-supported Spotify, according to the latest Infinite Dial Australia study released by Commercial Radio & Audio.
The annual study, conducted by Edison Research, surveyed 1,600 Australians aged 10 and older and examined audio consumption across broadcast radio, streaming audio and podcasting. According to the report, 61% of Australians listen to commercial radio each week, equivalent to an estimated 15 million people. By comparison, 16% listen to ad-supported Spotify weekly.
CRA said the findings demonstrate radio’s continued strength despite increasing competition from streaming platforms and other digital audio services. The study found that 77% of Australians listen to total radio each week, representing approximately 18 million people.
Podcast consumption also continued to grow. According to the report, 55% of Australians now listen to or watch a podcast each month, up from 52% in 2025 and equivalent to an estimated 12 million people. Weekly podcast consumption increased from 42% to 45% year over year.
In-car audio
The study also highlighted radio’s continued dominance in the car. Eighty-two percent of Australians who consume audio in vehicles listened to total radio in the previous week, ahead of music streaming services (52%) and podcasts (40%). Commercial radio alone attracted 60% of in-car audio users.
At the same time, radio streaming continued to grow. The report found that 35% of Australians aged 25-54 listened to streamed radio in the previous week, nearly double the 18% recorded in 2022.
The research also points to the increasing role of connected vehicles. According to the study, 52% of Australians aged 18 and older now have Apple CarPlay or Android Auto in their primary vehicle, up from 10% in 2019.
Lizzie Young, CEO of Commercial Radio & Audio, said the findings show the continuing strength of audio across multiple platforms. “Millions of Australians choose commercial radio every week, and the continued growth of podcasting reinforces that audio reaches Australians across every format — anytime and anywhere,” Young said. “No other medium has audio’s unique combination of trusted scale, resilience and versatility. For brands seeking growth, audio is essential.”
Beyond radio and podcasting, the report found that 84% of Australians listen to streamed audio each month and 81% each week, while smart speaker ownership has reached 40% of the population.
You can read or download the report below
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