Commercial radio reaches 12.4 million weekly listeners in Australia
Radio is familiar with predictions of its demise in the face of new technology. In our cover article, Olya Booyar, head of radio for the Asia-Pacific Broadcasting Union, wonderfully summarizes radio’s response by invoking Mark Twain: “The reports of my death are greatly exaggerated.”
Radio, or, in its evolved form, audio broadcasting, is resilient, as evident in this issue. We cover how close cooperation between design and installation teams ensures a Dutch broadcaster is technically prepared for radio’s expanding output. Cooperation between regulators, broadcasters and vehicle manufacturers is also helping secure radio’s prominence in the digital world as consumers change how they access their audio information and entertainment.
Audio broadcasting’s ongoing evolution is captured in coverage of this year’s RedTech Summit in Lisbon and the first three of our Global Online Content Series. We also explain how to entice top talent to this evolving industry, where podcasting offers fresh opportunities.
Radio’s essence remains defiant throughout its evolution, and we also feature several stories from Europe and Africa of stations committed to connecting communities.
Radio’s resilience will indeed come through diversity.
Read online or download for free.
Be sure to pass this on to colleagues you think may find our publications useful so they can subscribe and not miss out on any of RedTech’s newsletters, magazines and special editions.
