Commercial radio reaches 12.4 million weekly listeners in Australia
According to a just released report from DTS, “Radio remains crucial while video and gaming surge in-vehicle.”
The report, “Connected Car Entertainment Trends,” examined “consumption of entertainment in the car based on findings from surveys on how consumers in the United States listen to audio, watch video and play games in-vehicle.”
The big takeaway for radio, “the vast majority of consumers surveyed listen to some type of audio in the car with AM/FM radio leading that charge. Nearly 70% tune into AM/FM to listen to music, compared to 53% opting for music streaming services and 30% for satellite radio. But, in spite of audio’s dominance, other in-vehicle entertainment formats are rapidly growing, especially video and gaming.”
But there are ponies coming up on the outside.
“Video watching in-vehicle grew to nearly 40%, versus 31% just a year ago…” the report noted. In addition, “Gaming is rapidly emerging in-vehicle, according to the report, particularly the playing of casual games such as Candy Crush … This is especially true of millennials (46%) and Gen Z (38%).”
There is much more in the report which can be downloaded. There’s also an accompanying webinar which can be viewed.
Related:
DTS Artist Impact Report shows how Jelly Roll rolls
The Innovators: Pushing content consumption wherever the audience may be
DTS reveals in-vehicle listener music charts
Xperi secures the in-car audio experience for radio broadcasters
Commentary: In-dash gaming — a new opportunity for radio
