Audio, imaging and sensing technology company DTS — a wholly-owned subsidiary of Xperi Holding Corporation — and ARD, the association of Germany’s regional public service broadcasters, have announced the stations’ integration into DTS AutoStage, the global hybrid radio platform.
According to ARD, its stations reach more than 52 million people and represent more than 74% of all radio listening in Germany. DTS will integrate the stations into the DTS AutoStage ecosystem at no charge. DTS AutoStage is designed to increase consumer content engagement by using imagery, station logos, songs, and comprehensive artist and album information while making the broadcasters’ content more personalized and easier to find. DTS AutoStage also enables continued station listening from local broadcast stations when the vehicle drives out of broadcast range.
“As ARD, we are committed to providing our listeners with a progressive radio experience. We are happy to partner with DTS AutoStage to achieve that goal,” said Alexander Sasse, head of ARD partner management audio and voice. “We are looking forward to integrating with partners to help our broadcasters meet the needs of our listeners in the rapidly evolving connected vehicle landscape. Editorial control and user-simplification are important for us, and we are happy that DTS AutoStage offers broadcasters those features while enabling a broad and consistent content delivery.”
“We are pleased to join with ARD to deliver the most innovative, visually-immersive in-vehicle entertainment experience to Germany’s owners of vehicles supporting the DTS AutoStage platform, such as the latest Mercedes-Benz S-Class, EQS and others,” said Gereon Joachim, vice president, automotive sales and strategy for EMEA, at Xperi.
Joe D’Angelo, senior vice president, broadcast at Xperi, further stated, “We know that providing the digital dashboard’s best content and maintaining editorial control is critical to broadcasters. Our system has been designed to facilitate just this. Keeping radio front, center and aggressively competitive in the dash is key to our platform. We know that this is exactly what consumers want, and we are proud to deliver it.”
According to Xperi, DTS AutoStage has content partnerships with major broadcast groups and aggregators worldwide, including BBC, Bauer, Cumulus, Global Radio, NPO, Audacy, Beasley, Cox Media, radiko, Radio Maria and FM World.