Triton Digital has released its inaugural U.S. Year-End Podcast Report. The report provides insights into the evolving podcast landscape in the United States throughout 2022, such as listening habits and insights into audience demographics.
According to the report, podcast downloads increased by 20% in 2022 over the prior year, with an average of 3.8 hours of content downloaded per listener per week. Other notable findings include the following:
- Listeners downloaded 5.6 episodes per week, on average.
- News was the most downloaded genre, followed by comedy and true crime.
- Monthly podcast listeners are younger than the general population, with over 25% of monthly podcast listeners between the ages of 25 to 34, and tend to skew more male.
- Compared to the general U.S. population, podcast listeners tend to have a higher household income (121 index for HHI $100K+), are more educated (131 index for College Graduate+) and be more diverse (115 index for Hispanic ethnicity, 109 index African-American).
- The most downloaded podcast in 2022 was NPR News Now (NPR), and the number one top new show was Rachel Maddow Presents: Ultra (NBCUniversal News Group).
“As the podcast industry continues to grow, we look forward to sharing these insights to help publishers and advertisers make more informed decisions,” said Daryl Battaglia, Triton Digital’s SVP of measurement products and strategy. “Podcasting is an engaging and powerful storytelling medium, and our inaugural year-end podcast report acts on our commitment to provide our customers with credible, insightful and trusted data around the consumption of podcast content and listener habits.”
The U.S. Podcast report, which Triton will release annually, incorporates data from multiple sources, including Triton Digital’s IAB Tech Lab-certified Podcast Metrics service, Triton’s Podcast Metrics Demos+ solution, and a Demos+ survey of 12,000 monthly podcast listeners in the U.S., fielded in collaboration with Signal Hill Insights.
You can download the full 2022 U.S. Podcast Report here.