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Triton Digital has released the first monthly New Zealand Podcast Ranker. It provides insight into the Top 100 Podcasts and the Top 8 Networks in New Zealand from Sept. 1 through Sept. 30, 2021, as measured by Triton’s Podcast Metrics measurement service.
The RBA and its members launched this initiative along with international participation. The RBA expects more podcast publishers to join the ranker in the coming months and has invited all New Zealand podcasters and international podcasters producing content consumed by New Zealanders to participate.
Ranking of the top 100 podcasts and top networks is by monthly listeners as per the latest IAB Podcast Technical Measurement Guidelines.
For the first month of the newly launched ranker, the top three podcasts include:
- The Mike Hosking Breakfast (NZME/iHeartRadio),
- Fletch, Vaughan and Megan on ZM (NZME/iHeartRadio), and
- Casefile True Crime (Audioboom).
The total downloads of all shows by all participating publishers in September is 5.8 million.
Participating networks in the New Zealand Ranker include Audioboom, Headgum, Kast Media, LiSTNR (SCA), MediaWorks Radio Limited, NZME/iHeartRadio, Stitcher Media and Sports Entertainment Network (SEN).
“The first release of the NZ Podcast Ranker is a milestone on the journey of podcasting in this country,” said Richie Culph and James Butcher, co-chairs of the RBA’s Podcast Ranker Committee. “The advertising industry now has a new tool to connect Podcast creators with the sponsors and spend they deserve.”
You can view and download the full results of the first New Zealand Podcast Report here.