CRA unveils ‘Audio x Mixed Media Modeling’ session at Heard 2025
Winding up the year, Triton Digital has announced “it has added new capabilities for high level analysis of content to its Audio Insights Dashboard in its AI-powered audio intelligence platform, Sounder.”
More specifically, the company says, “Through the new Overview analysis, Sounder displays the top contextual categories, named entities, and brand suitability trends that are occurring in publishers’ content, across different shows and at an episode level, which can be leveraged to enhance brand safety, target specific audiences, and increase monetization opportunities.”
Triton adds, “Publishers will also have a comprehensive view of the suitability of their content across their network… This new, streamlined approach to brand safety is optimized to help publishers navigate advertiser requirements with ease, minimizing the manual processes that often accompany brand safety solutions.”
Triton Digital Executive Vice President of Podcast and Content Delivery Sharon Taylor said, “With Sounder’s new Overview analysis, publishers have the data they need to showcase the depth and trustworthiness of their content and give advertisers more confidence in their contextual targeting campaigns.”
Related:
Triton Digital releases November 2024 U.S. Podcast Ranker
Triton Digital explores audio’s new age
CRA and Triton release Oct. 2024 Australian Podcast Ranker
BBC and Triton team up in international effort
Triton Digital launches Podcast Metrics Demos+ in the Netherlands
