Day 4 of RadioWeek looked at the opportunities data provides broadcasters
TOPradio has chosen Brandy to boost its sonic image.
As part of its recent transformation, which includes new state-of-the-art studios and an updated program schedule, the station has unveiled a new slogan (“We Make You Move”) and a complete jingle makeover.
With a dance repertoire, Brandy says it crafted a jingle sound that emphasizes TOP’s “hits with a beat” format.
“The station sought a highly recognizable acoustic identity — and we found the building blocks for this in the station’s new ‘We Make You Move’ slogan’,” explains Tom Van der Biest, creative director at Brandy. “The fact that Brandy was involved in choosing the slogan is not only a sign of confidence in our expertise. It also helped bring the right ingredients together for a strong sonic brand.”
As part of the agreement, Brandy produced eight basic jingles, a top of the hour, beds and service beds for weather and traffic. In addition, says Brandy, the jingles received thorough post-production treatment.
“The result is astonishing. Thanks to Brandy’s boundless creativity, TOPradio has literally become TOP,” said Bram Vanhee, a TOPradio producer and presenter. “The collaboration with Tom and his team was intense and fantastic. The station’s sound has been perfectly translated into the new audio design. The immediately recognizable audio logo combined with today’s musical sounds achieve an unprecedentedly high international level.”
Hear how it sounds here.