Audio adtech company Targetspot has launched the private beta version of Passport Audio Manager. The company says the new platform allows brands and agencies, especially in the SME or middle-market segment, to manage their digital audio campaigns as easily as a Facebook or Google campaign.
“We are launching Passport Audio Manager, initially in private beta testing mode, with a string of strategic partners (media agencies and brands) in the United States,” explained Eric van der Haegen, Targetspot’s strategic partner development director. “We are looking to gather opinions and feedback first in North America as we prepare for a full-scale global launch in early 2022.”
New York-based agency Fifteen Degrees is one of these partners already providing encouraging feedback. Director of client services Richard A. Clarke said, “With Targetspot’s buying platform, we can build targeted campaigns and reach a precise audience market by market, having total buying control and comprehensive tracking and reporting. It’s a game changer for our business. The platform is so easy to use, with a dashboard providing full, easy control for us and campaign analytics quickly.”
Dominick Milano, Targetspot’s SVP of sales and business development for North America, emphasized the product’s potential for small-to-medium-sized businesses, “This is a unique opportunity for brands, typically those not connected to an audio DSP, to manage their own campaigns and add digital audio to their mix. It’s also an opportunity for local market radio sales teams to expand their digital audio scale and capabilities.”
If you want to know more about this product, you will have to contact Targetspot directly.