Australian radio steps up national and digital-audio strategy
Two of Australia’s largest networks — SCA and ARN — are undertaking bold strategic moves
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The expansion will reinforce French-language regional journalism and extend digital reach across the country
The reinstatement follows a spending package restoring support for federally funded international broadcasters
The company will unveil the development during two online sessions
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Two of Australia’s largest networks — SCA and ARN — are undertaking bold strategic moves
SCA will use the full suite of Super Hi-Fi technologies to launch DAB stations and a variety of music channels
The statement addresses the sustainability of the Australian radio industry
The deal is to exclusively represent the ad inventory of select Stitcher and SiriusXM podcasts in Australia through SCA’s LiSTNR app
John Musgrove has led research at SCA for 18 years
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