Good to Great Lesson #10: Context creates content that matters
Clear purpose determines whether content connects with listeners or gets ignored
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Good to Great Lesson #6: Benchmarks build stations
Distinctive programming moments create audience habit and identity for radio stations
Good to Great Lesson #5: Memorable wins — everything else gets ignored
The strategy lesson explains why impact and memorability matter more than being acceptable
Good to Great Lesson #4: Stop chasing tune-out — create tune-in
The strategy lesson explains why stations should rethink avoiding tune-out
Good to Great Lesson #3: Do less, commit longer
The strategy lesson argues that fewer initiatives — repeated consistently — create stronger brand recognition
