Good to Great Lesson #26: Attention is the job
The importance of turning incidental exposure into attention, habit and lasting listener loyalty
Breaking News
Good to Great Lesson #25: Know your market. Own the moment
Great stations know not only what is happening locally, but how their communities feel
Good to Great Lesson #24: Have the courage to ask
One question can transform an ordinary opportunity into an unforgettable audience experience
Good to Great Lesson #23: Your real product is companionship
While music gets listeners through the door, companionship gives them a reason to return
Good to Great Lesson #22: Protect the promise
Strong radio brands embrace change without losing the promise that earns listener loyalty
Good to Great Lesson #21: Make something worth sharing
Ken Benson explores why the best ideas spread naturally
Good to Great Lesson #20: Relevance happens in real time
The best stations respond when the moment matters most
Good to Great Lesson #19: Stand out or disappear
Why sounding different matters more than sounding polished
Good to Great Lesson #18: Insight beats instinct
The best programming decisions happen when creativity and audience insight work together
Good to Great Lesson #17: Does your station have swagger?
The most memorable stations are the ones that make listeners feel something
