Good to Great Lesson #30: Hear the future
A shared vision helps programmers start building the one it can become
Breaking News
Good to Great Lesson #7: Focus on strategy, not the competition
Strongest radio brands lead with strategy rather than reacting to rival stations
Good to Great Lesson #6: Benchmarks build stations
Distinctive programming moments create audience habit and identity for radio stations
Good to Great Lesson #5: Memorable wins — everything else gets ignored
The strategy lesson explains why impact and memorability matter more than being acceptable
Good to Great Lesson #4: Stop chasing tune-out — create tune-in
The strategy lesson explains why stations should rethink avoiding tune-out
Good to Great Lesson #3: Do less, commit longer
The strategy lesson argues that fewer initiatives — repeated consistently — create stronger brand recognition
It’s time to rethink your audio branding
With radio undergoing so much dramatic change, why are stations still holding on to outdated ideas of audio imaging?
