Forum speakers push for digital radio transition to enable more powerful radio
The organization is positioning its hybrid radio standards within connected-car discussions
The initiative will deliver content across on-air, digital and dashboard platforms
The upgrade adds new analytics capabilities for more detailed, timely audience insights
The probe is designed for monitoring, alignment and regulatory compliance
The system uses neuroscience-informed models and real-time context to guide programming
The organizations say radio reaches nine in 10 people weekly in select markets
Edison Research data shows listening has stabilized above pre-pandemic levels
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