RCS Worldwide names Susan Larkin president and CEO
Larkin to lead RCS, Media Monitors, Mediabase and Florical Systems
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Larkin to lead RCS, Media Monitors, Mediabase and Florical Systems
The U.S. ad tracking company is creating a permanent audio ad archive for verified radio advertising data
Senior staff changes include the appointment of another industry expert
New creative reflects the pandemic/post-lockdown priority shifts in Americans
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