DTS Autostage reports holiday formats lift U.S. in-car radio listening
France Bleu Pays de Savoie, a station in tune with the seasons
The local station must cater to neighboring Alpine regions with distinctly different characters
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Stations switching to all-Holiday music formats reported an average audience share increase of 40 percent
The local station must cater to neighboring Alpine regions with distinctly different characters
Takes place from Jan 18-22 and includes RedTech awards
Virtual event is free and celebrates radio and digital audio with keynotes, roundtables and awards
RedTech International SAS
250 bis boulevard Saint-Germain
75007 Paris,
France