Good to Great closes with a choice
The 30-part series concludes that greatness does not come from one breakthrough or a single winning idea
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Good to Great Lesson #8: Hire great talent then get out of the way
The lesson explores why giving talent room to perform can define a station’s success
Good to Great Lesson #5: Memorable wins — everything else gets ignored
The strategy lesson explains why impact and memorability matter more than being acceptable
Good to Great Lesson #4: Stop chasing tune-out — create tune-in
The strategy lesson explains why stations should rethink avoiding tune-out
Good to Great Lesson #3: Do less, commit longer
The strategy lesson argues that fewer initiatives — repeated consistently — create stronger brand recognition
