Switzerland: Newtones Develops a New Sound for Rouge

Newtones is an audio and music production specialist group based in Switzerland. It offers beat leasing for artists and entertainment; resources to help producers and artists; and audio branding services for companies, brands and medias.

The company created a new sound package for French-speaking Switzerland’s contemporary hit radio station Rouge. The package included a new sonic logo along with a new claim, 12 custom main IDs, a top-of-the-hour, 30 sweepers and a set of beds for news, weather and traffic .

“[Rouge’s] feedback about the entire package was extremely positive,” said Thomas Bise, CEO of Newtones. “We’re happy to continue this collaboration over a new set of jingles in the coming months.”