SwissRadioDay 2025, on Aug. 28, will explore how radio can remain both innovative and resilient, with four key sessions offering insight-driven, practical strategies for the medium’s future.
Nils Müller of TrendOne will present the most critical trends and “superpowers” radio stations will need to stay relevant and successful through 2030. His session, titled “Superpowers for Radio,” will highlight concrete levers of innovation for building reach and relevance.
Hans Knobloch from Zurich University of the Arts (ZHdK) will outline how broadcasters can develop podcast strategies that are both editorially strong and financially sustainable. His session, “How to Build a Successful Podcast,” will decode what makes a podcast format truly resonate with audiences.
Media theorist Martin Andree returns with an updated take on “Big Tech Must Go – Reloaded,” offering a sharp analysis of how digital platforms threaten media freedom and what radio professionals can do to push back against them.
Peter Döbeli of Radio Top will explore the retro music trend in “The Power of the ’80s and ’90s,” explaining why more regional stations are turning to older hits, what strategic goals underpin this move, and how audiences are responding.
You can find out more information about this event here.
You can register for this event here.
