StreamGuys unveils upgraded reporting and analytics platform

Streaming and podcast solutions provider StreamGuys has announced the next generation of its SGreports reporting and analysis toolset. The upgraded SGreports platform offers new dynamic visualization capabilities and data comparison tools by combining live stream, podcast, and royalty reporting in a comprehensive analytics service. It also provides media enterprises with deep, actionable insights about their content delivery and audiences.

StreamGuys will demonstrate the new SGreports alongside other innovations at the upcoming IBC2022 exhibition in Amsterdam from Sept. 9 to 12, where it will co-exhibit in stand 8.C75 with technology partner ENCO.

“We strive to offer our clients as much useful information as possible about their listeners or viewers, delivery metrics, and content being consumed,” said Robert Minnix, StreamGuys’ product manager. “Reporting tools should provide more than just technical data. They should also allow businesses to draw the insights they need about how their content is performing. They must be easily usable by sales, marketing, and other business personnel and engineering staff. Our goal with the new SGreports is to present analytics easily digestibly to help users visually identify key takeaways while minimizing manual steps. It’s yet another example of how we’re listening closely to the needs of our enterprise customers and delivering solutions to help their businesses thrive.”

Dynamic visualizations, modernized dashboards

StreamGuys says foremost amongst the innovations in the upgraded SGreports are dynamic visualizations accessed through the platform’s intuitive, modernized dashboards. Users can hover over individual metrics, streams, programs, or episodes to quickly filter and compare data with a simple button click. The new visualizations make vast amounts of information much easier to consume. They also allow users to drill down for greater detail and customize their views for maximum efficiency. Users can also export visualizations as tables in CSV or raw formats for importing into third-party or bespoke management systems.

SGreports’ advanced podcast reporting capabilities include enhanced user agent and device-level analysis based on support from the Open Podcast Analytics Working Group — a cross-platform initiative to standardize podcast download tracking and measurement. This bolsters IP and user agent blacklisting, bot identification and filtering to provide higher-quality podcast reporting through community-based specifications.

Royalty reporting functionality in the new SGreports release offers similar capabilities to earlier versions, tallying song performances based on streaming server playlist logs. An upcoming additional update to SGreports, slated for release later in the year, will offer enhanced royalty reporting through native integration of SGroyaltyreporter technology. SGroyaltyreporter provides royalty reporting for HLS and other CDN-centric streaming formats where song information lives elsewhere, such as in playout logs or playlists the station uses to broadcast. StreamGuys says it can provide highly accurate performance counts across all major delivery formats by merging streaming metrics and external song information.

Upcoming features

The company is currently working on additional SGreports features, including direct integration with StreamGuys’ flagship SGrecast podcast management platform, plus new analytics for StreamGuys’ SGrewind time-shifting service. StreamGuys also plans to make SGreports data and visualizations available natively within a future update of SGrecast. Meanwhile, SGrewind analytics will provide metrics, including which content audiences are rewinding most often, how much audiences are time-shifting, and a correlation between streaming traffic and SGrewind’s electronic program guide.

The SGanalytics suite is available immediately for existing SGreports clients, with the additional planned functionality slated for release in Q4.