StreamGuys to unveil new workflow conversions at 2023 NAB Show

StreamGuys is adding new tricks to its workflow management and ad insertion capabilities in time for the 2023 NAB Show. The company says it will unveil new video and audio conversion demos to help broadcasters expand business models to visual radio and other video-centric workflows.

“This is all about demonstrating the power of live stream and ad insertion marker conversions in both directions,” said Eduardo Martinez, vice president of technology for StreamGuys. “We continue to extend the reach of our SaaS suite, and our latest workflow conversion tools will automatically turn SCTE-35 video ad insertion markers to ID3 metadata markers used in some audio-only insertion tools. That offers video producers and broadcasters a very cost-effective way to deliver audio streams with dynamic ad insertions. From the opposite view, we can use our same workflow management technology to unleash traditional radio streams to serve more video-centric workflows and help radio broadcasters expand their audiences.”

StreamGuys’ new video and audio conversion capabilities evolve from its SGrecast podcast management platform, which features tools to repurpose live streams as podcasts or rebroadcasts. Like SGrecast, StreamGuys’ SaaS toolset will automatically convert and republish live content and expand its distribution and monetization footprint to reach new audiences.

StreamGuys will once again have a presence on the Enco booth at the 2023 NAB Show at the Las Vegas Convention Center, where it will talk about how the new conversion toolsets integrate with visual radio, automation, captioning and other video/audio systems from ENCO and Rushworks.