Commercial radio reaches 12.8 million weekly listeners, CRA reports
StreamGuys will come to IBC2023 with new automated metadata management features for its Contribution Network Service. This enterprise-level streaming media ecosystem helps customers move any content onto the internet for end-user consumption. The updates include an extension of audio ad triggers to expand monetization opportunities beyond the pre-roll stage and new metadata source-switching capabilities for content localization.
The StreamGuys Contribution Network offers an efficient on-ramp to reliably move content onto CDN streaming services or social media platforms, manage bitrates and protocols, and republish or rebroadcast content in new places and forms. The solution combines StreamGuys streaming and SaaS toolsets, including workflow conversion tools that convert video streams to audio and vice versa.
Timothy Labelle, broadcast streaming specialist at StreamGuys, explains that strengthening ad insertion capabilities in the Contribution Network Service provides customers with a reliable way to standardize their ad triggers in diverse metadata scenarios. “Organizations that broadcast both audio and video content experience greater consistency and reliability when it comes to automatically identifying their SCTE-35 and ID3 metadata markers without the need for separate encoders,” he said.
Labelle adds that StreamGuys has also incorporated more robust content localization capabilities into its Contribution Network Service, including geo-targeting and geo-location services that media and entertainment companies increasingly require for access control. Both services are part of StreamGuys’ SGcontrol solution, which offloads complex stream management and access control functions from broadcasters. Specifically, the geo-targeting applications allow users to deliver appropriate regionalized stream variants based on audience location, while geo-restriction services prevent audience members outside defined regions from accessing content.
StreamGuys will exhibit at IBC2023 on the ENCO stand (8.C73).
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