StreamGuys says it has extended its software-as-a-service suite with new audio and video conversion tools, ideal for podcasters and radio broadcasters making use of video.
According to a release, the new tools “will automatically convert and republish live content, and expand their distribution and monetization footprint to reach new audiences.”
More to the point, the new tools provide “workflow management and ad insertion capabilities to help radio broadcasters can expand business models to visual radio and other videocentric workflows, as well as conversion tools that helps customers replicate and monetize audio streams from their existing video streams.”
Looking further downstream, StreamGuys explains: “This creates an entry point into OTT and FAST (free ad supported television) channel services for radio broadcasters looking to publish their streams beyond audio aggregation platforms.”
StreamGuys sees this as a natural extension of its SGrecast podcast management and publishing platform making radio broadcasters stronger players in a content-demanding/source media agnostic world.