Encouraging hosts on music radio proves successful with audiences, increases conversation
Somethin’ Else, the podcast and radio content production division of Sony Music Entertainment, has appointed Annabel Wilcken as head of branded podcasts.
Wilcken joins after 11 years at Spotify, most recently as director of multi-market activation and planning, where she served as one of the founding members of its London office before expanding its New York team.
In her new role, Wilcken will lead on client relationships for brand-funded podcasts alongside Somethin’ Else’s creative team. Its branded productions include 3.55 Chanel Podcast, Red Bull How To Be Superhuman and All Round Mine with Primark and deliver marketing and awareness for the brands while also producing audience-directed audio.
She brings experience in developing influential audio and podcast partnership strategies and driving advertising revenue growth across multiple sectors, including FMCG, tech and entertainment. Wilcken’s portfolio includes global brands ABInbev, Google, EA Games, Proctor and Gamble, Warner Bros and more.