With IP at the heart of broadcasting’s future, codecs are increasingly the gateways of content assimilation and distribution
Lawo, German manufacturer of IP network, audio, video, control and monitoring solutions, has entered into a partnership agreement with ShowCraft, distributor of professional audio, video and lighting systems in Russia, Belarus, Kazakhstan and Kirgizia.
With this agreement, Moscow-based ShowCraft has exclusive distribution rights for Lawo products in Russia’s live performance, theater and opera house spaces. This new partnership complements Lawo’s existing distribution partnerships for broadcast customers, said a press release.
“ShowCraft is thrilled to leverage the combined experience of all our employees to serve the live performance, theater and opera house landscape with cutting-edge, highly innovative and future-proof solutions for 21st-century operations,” said Anton Luksha, ShowCraft’s commercial director.
Lawo also noted that IP-based and cloud-ready solutions have rapidly gained ground in the live sector due to the pandemic. “With ShowCraft, Lawo has found a valuable partner to focus attention on our progressive audio production solutions with Russian live application customers,” said Philipp Hey, sales director at Lawo.
“I’m looking forward to this partnership, which is bound to create more opportunities for the entire Lawo family of products — and will also provide a giant leap in workflow efficiency for customers, and in audio quality for audiences,” added Hey.