With IP at the heart of broadcasting’s future, codecs are increasingly the gateways of content assimilation and distribution
RTL Belgium, RTBF and NGroup have decided to jointly support the Ukraine by taking part in an initiative launched by the Belgian 12-12 Consortium.
The stations are planning a campaign across all media platforms RTL Belgium, RTBF and NGroup (TV, radio, digital) “to encourage the generosity of all their audiences.” They will broadcast a spot on Bel RTL, Radio Contact, La Première, Musiq3, Vivacité, Viva+, Tipik, Classic 21, NRJ, Nostalgie, Chérie, Nostalgie+.
In addition to the campaign, all of the three organizations’ radio stations will join a larger European action by broadcasting simultaneously “Give Peace a Chance” by John Lennon and Yoko Ono on Friday, March 4 at 8:45 a.m.
The 12-12 Consortium unites several humanitarian organizations that coordinate to raise funds in Belgium during humanitarian crises. These organizations are Caritas International, Médecins du Monde, Handicap International, Oxfam-Belgium, Plan International Belgium, the Belgian Red Cross, Rode Kruis-Vlaanderen and UNICEF Belgium.
Donations can be made online here.