Levanto, Italy-based RLV La Radio a Colori is celebrating the Christmas season with an Advent calendar-based charity push to support local public assistance organizations.
The campaign is heavily-weighted to supporting the “Crosses,” e.g. the Red Cross and Blue Cross medical-oriented operations, the Green Cross environmental activist group along with several independent local groups based across the region.
As in the Advent calendar, each group will have a day of the month. Promotional spots will air along with website articles and social media posts starting Dec. 8 and running to Christmas Eve.
RLV La Radio a Colori is partnering with local monthly publication L’Eco del Levante for the effort. Donations will be requested along with appeals for volunteers.