Commercial radio reaches 12.4 million weekly listeners in Australia
RedTech’s Global Online Content Series returns after the mid-year high-level event concentration of the RedTech Summit and IBC.
Episode 4 on Nov. 6 tackles one of the biggest challenges for audio broadcasters: anticipating and planning for the trends shaping content creation. Gone are the days when the strategic path of content creation was an open road with a clear line of sight. Today, it is more of an off-road rally route. Negotiating demands concentration, anticipation and the resilience to adapt on short notice.
“Global Trends in Content Creation for Radio and Audio” will ask how the content strategy for radio and audio should evolve in a world of content overload and limited audience attention. Omar Essack, RedTech’s head of strategy, will moderate the event. His panel will feature Sarah van Mosel, senior vice president of podcast strategy for SiriusXM, award-winning radio and podcast host Geoff Lloyd, and Michael S. Fischer, vice president of business development for audio-as-a-service platform SoundStack.
“Global Trends in Content Creation for Radio and Audio” will be held online on Nov. 6 from 3 p.m. to 4 p.m. CET (9 a.m. to 10 a.m. ET). It is free to attend, and you can register here.
With special thanks to our sponsor, SoundStack.
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