Commercial radio reaches 12.4 million weekly listeners in Australia
RedTech Magazine approaches radio broadcasting and digital audio technology through a unique lens. While we dive deep into technological innovations and strategic landscapes, our covers consistently spotlight the human element.
There’s a purposeful philosophy behind this choice: Technology is not just about circuits and systems, but about the people who create, use and are transformed by it.
In this edition’s cover story, German public broadcaster chief Christian Hufnagel, sums up the importance of the human element best: “While technological innovation is exciting, our focus remains on user needs and creating meaningful content that integrates into people’s lives
Later, U.K.-based media consultant J. Mark Gillman says, “Advertisers come to radio for a reason: People” and Nel Jee Ae Na, broadcast engineering specialist and project manager at KEXP in Seattle, says, “In a world of AI-driven music selection and algorithmic programming, we’re keeping it human.”
Don’t worry; the tech still shines in this edition, and there’s plenty of cutting-edge stuff to sink your teeth into. But don’t forget the humans.
In the words of York Strempel, program director at KISS FM Berlin, carried inside, “Be bold. Be human. Be radio.”
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