Sweden’s PodX Group has announced its investment in French podcasting company Nouvelles Écoutes. At the same time, Nouvelles Écoutes announced its acquisition of Studio Minuit, the second largest podcasting group in France in terms of monthly listeners.
PodX Group says this is an important step in achieving its mission to find the world’s leading podcast creators wherever they are and help them grow through financing and support with business development, internationalization and commercialization.
Nouvelles Écoutes has produced more than 1,000 hours of content, bringing together several million listeners. The company says it has doubled its turnover in two years, adding that acquiring Studio Minuit has consolidated its position as a leader in original French podcast production and continued its goal to develop the most diverse and innovative podcast offering on the market.
PodX Group CEO Staffan Rosell says, “In our ambition to define and invest in the leading podcast creators in the world, we are delighted to have partnered up with Julien Neuville and his team at Nouvelles Écoutes. In this fine company, we find creative excellence and extraordinary commercial skills. Studio Minuit is a great acquisition, which will help them grow significantly”.
In this fine company, we find creative excellence and extraordinary commercial skills.PodX Group CEO Staffan Rosell
Julien Neuville, CEO of Nouvelles Écoutes, says, “This sizeable investment from PodX and our acquisition of Studio Minuit will help us grow our roster of ground-breaking podcast content and advance our ambition of not only becoming one of the leading podcast companies in Europe but also offering the most diverse and innovative content selection. I couldn’t be prouder of what our close-knit and incredible team has achieved. I’m honored that Patrick, Staffan and Fredrik believed in us and our work, and I can’t wait to start working with them and their team in Sweden.”