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Orban Europe GmbH has appointed Malaysia-based JAA Systems as its master distributor for Southeast Asia, effective Nov. 1, 2024.
David Day, CEO of Orban, noted the significance of this partnership, stating, “We are proud to have JAA Systems expand their reach for the Orban brand beyond Malaysia. With their team’s past success in growing other leading broadcast brands in Southeast Asia, South Korea and Japan, we believe this partnership will significantly contribute to Orban meeting its growth goals.”
President of JAA Systems, David Chan, added, “We are thrilled to represent the Orban brand in Southeast Asia, South Korea and Japan. Our established relationships and deep understanding of the region’s broadcasting needs position us well to introduce Orban’s innovative solutions to new customers.”
Orban says this collaboration is a key step in its strategy to expand its Asian presence and deliver advanced audio processing solutions to clients across these high-potential markets.
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