AV digitizing and archiving specialist NOA GmbH has secured a major contract with United Arab Emirates-based public service broadcaster and media company Abu Dhabi Media.
Systems integrator Broadcast Solutions Middle East is working with NOA to manage the project, which includes delivering and installing a complete audio and video archive workflow system for the digitization of the organization’s entire national radio and television archive, including 153,000 audio tapes and 340,000 hours of video.
As part of the agreement, NOA will install a scalable jobDB workflow management system as a basis for the facility comprising 16 channels of audio ingest with NOARecord and N7000c audio hardware units on four ingest places, and 32 channels of video ingest with NOA FrameLector, five BarcodeStation custom script creation stations, five UniversalDialoger scanners and five full-scale MediaButler transcoding processors. In addition, the package includes a carrier positioning system for the required multisite logistic realization.
“This project is the largest Archive Transfer Technology installation to take place in the Middle East,” explains NOA’s managing partner Jean-Christophe Kummer. “ADM decided to approach this task with a CAPEX investment in mind — not as an outsourced service, since they have all gear, expertise and staff in-house and wanted to maintain control of the assets from a legal point of view. In addition, ADM is relying on us to manage the logistics of all carriers between the archive in Abu Dhabi and the ingest facility in Dubai. We are thrilled to continue our global expansion with this prestigious project and are confident we can assist the organization in streamlining its large-scale digitization process with our reliable tracking and quality ingest systems.”
Established in 1969 — ADM, part of investment and holding company ADQ — has become one of the largest media companies in the Middle East and GCC regions. The organization operates across the broadcast, publishing, and digital media sectors.