NeuroMedia Software, which specializes in data analysis in the media and entertainment sector, believes it has a solution to a real problem in podcasting. While media agencies, advertising agencies, and advertisers are realizing the opportunities in podcasts, they face challenges in calculating key metrics: What podcasts have the most listeners? How many people listen to a podcast? Is it worth investing in a podcast?
Because each broadcaster has its own method of measuring audiences, the result is that numbers can be difficult to compare. This lack of transparency represents a considerable shortfall for advertisers and agencies who want access to reliable and consistent data.
NeuroMedia Software’s solution is a certification system that accounts for the different methods of measurement. “Broadcasters continue to use their own tools; NeuroMedia Software audits the methodologies, corrects biases and delivers certification,” explains Pierre Mengal, co-founder of NeuroMedia Software.
Ranking in Denmark and Belgium
NeuroMedia Software is currently an accredited certifier for Denmark, where broadcasters set up the DK Podcast Index ranking, and in Belgium, the company is working with the Media Information Centre to measure the audiometry of IP radio (streaming internet radio). “The NeuroMedia Software certification is valid for digital content: podcasts, and also on-demand audio, live audio, video on- demand and live video,” says Dany Donnen, co-founder.
“NeuroMedia Certified” is intended for content producers (radio stations, podcasts, television broadcasters) and media agencies, advertising agencies, and advertisers.
NeuroMedia Software was founded in 2014 and is based in Liège, Belgium.