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Metropolys, a radio station serving the north of France (les Hauts de la France), has a new set of jingles designed to distinguish it from its competition.
On-air branding team Brandy Jingles has been Metropolys’ (France) imaging partner for 12 years and was given the task to reflect not only the station’s sonic identity but also its evolving playlist – a mix of current hits and groove classics from artists like Kool & the Gang and Depeche Mode.
The brief was metropolitan, recognizable, and positive.
The six new jingles were selected from the Kick catalog, which is constantly being expanded and forms the basis for the branding of radio stations around the world.
Metropolys chose distinctly female vocals to give the station instant recognisability and distinguish it from its competitors.
You can hear the new jingles here.